Wow, what a fab few days we had at the BBC Good Food Show in Harrogate! Our dairy-free ice cream was hugely popular, and we handed out thousands of samples to a really enthusiastic crowd.
It was amazing to see how much awareness of dairy-free alternatives (and the need for them) has increased in the last few years among the general public. It seemed that everyone who came to our stand – which must have been practically everyone who attended the show (over 11,000 people!) – was either avoiding or reducing their intake of dairy or knew someone who was.
What was really interesting though, not to mention encouraging, was the consistent message that people are getting tired of the ubiquitous coconut dairy-free offerings out there and were delighted to find an ice cream that is made without coconuts or nuts.
When we decided to make our dairy-free ice cream we wanted a dairy substitute that was going to behave as similar to dairy as possible in the production process. After many trials of all the different options we decided on soya milk. It doesn’t have the graininess of nuts or the overpowering flavour of coconut, it is relatively stable and consistent in recipes, and what’s more it has a similar nutritional profile to dairy but without the saturated fat. Yes, we know soya can be a controversial subject – another blog post on this extraordinary bean will follow – but as with any food if you stick to organic, European grown beans (where the standard of production is higher) and select a milk that is as unprocessed as possible (only soya beans and water in ours) then this is a high quality alternative to dairy.
We travel all over the country promoting Jollyum, so it was such a treat to do a local show for a change, and brilliant to be able to tell people that they can buy it locally in Morrisons, Holland & Barrett and Fodder of Harrogate, as well as at their favourite visitor attractions such as Newby Hall and Castle Howard.
Thank you Harrogate for being so wonderful. The next stop on the Jollyum roadshow is the Great Yorkshire Vegan Festival in Leeds on Saturday 17th June. Hope to see some of you there!